What is Apple's product business manager for 2024?

Apple Business Manager

What Is Apple Business Manager?

With the help of Apple Business Manager, a free program, businesses can take charge of their fleet of Apple devices. Apple Business Manager offers assistance with a wide range of tasks, including software upgrades, endpoint security, and purchase management.

Apple Business Manager: What Is Their Role?

A service called Apple Business Manager makes it possible for businesses to purchase and use Apple hardware and software. Additionally, it serves as the basis for utilizing Apple mobile device management (MDM) on your Apple gadgets. Apple Business Manager gives IT administrators the ability to buy, set up, install, and protect macOS, iOS, iPadOS, and tvOS devices when used in conjunction with an Apple MDM server.

Apple Business Manager can maintain a record of every Apple product that a company buys directly from Apple or an authorized reseller once the organization has fulfilled all legal requirements. This proves that (a) the device was acquired by the organization and (b) it is acceptable for the organization to use MDM's capabilities to manage the device.

In order to determine if it should be managed by an organization, every new macOS, iOS, iPadOS, and tvOS device actually tries to connect to Apple Business Manager right out of the box. Should it be, the device will enroll itself immediately in the MDM server of the company, allowing it to deliver software updates, security controls, and device configurations to Mac, iPhone, iPad, and Apple TV.

Zero-touch deployment for onboarding is made possible by Apple Business Manager working in tandem with an Apple MDM server. In other words, administrators can ship and set up devices straight to end users without ever having to touch them physically. The devices will then come pre-loaded with the organization's standard programs and a user-driven setup procedure.

Associated Programs

The features of the Apple Volume Purchase Program (VPP) and the Apple Device Enrollment Program (DEP), which were both terminated at the end of 2019, are transferred to Apple Business Manager. The alternatives to DEP and VPP—Automated Device Enrollment and Apps & Books, respectively—are made feasible by Apple Business Manager.

How Can I Use MDM with Apple Business Manager?

Apple Business Manager

Apple Business Manager is primarily intended to simplify the procurement and delivery of Apple hardware and software for business clients; it is not a very powerful tool in and of itself. But it lets administrators manage Apple devices at scale when used in conjunction with an MDM solution.

An IT administrator enters the organization's information onto a web form to begin using Apple Business Manager. Depending on whether an organization bought Apple products directly from Apple or through one of its partners, these details include the organization's Apple Customer Number and/or an Apple Reseller ID (or both). The contact information for an employee of the company who is legally able to accept terms and conditions on the company's behalf is one of the most crucial details in the online form. An Apple representative may contact this person over the phone to confirm necessary information. The signup process cannot proceed until that discussion takes place.

The next stage is to determine who in the company needs administrative access to Apple Business Manager after Apple has validated and approved that enrollment.

After that, those administrators can upload a token created by Apple Business Manager to the MDM server and provide the server name and authorization details to join Apple Business Manager to one or more Apple MDM servers.

This activates Automated Device Enrollment, which syncs all device information to the MDM server automatically from any device bought from Apple or approved resellers. (Administrators may enroll devices acquired before enrollment in Apple Business Manager if the company used Apple Configurator, bought the devices using its Apple Customer Number, or bought the devices from a certified reseller.)

Controlled Apple IDs

Managed Apple IDs can also be created with Apple Business Manager. These give users access to any Apple apps and services they are permitted to use, much like personal Apple IDs. The primary distinction is that organizations, not individuals, are the owners and managers of Managed Apple IDs.

However, nobody wants to handle yet another user directory. Apple Business Manager provides directory federation as a result. An administrator can import the user authentication information from those directory services and automatically create a Managed Apple ID for each user in Google Workspace or Microsoft Azure Active Directory when they federate the organization's Apple Business Manager account with those directory services' instances. Users can even utilize these Managed Apple IDs on devices that are added through user enrollment.

Nevertheless, you may always utilize Apple Business Manager to manually create Managed Apple IDs, even if you're not ready to federate.

Managed Apple IDs give customers access to a selection of Apple services, including iCloud Drive, and can be used to link users with devices permitted by the firm. It is not possible to use managed Apple IDs to access non-work related services like Apple Pay or Apple Arcade. Holders of Managed Apple IDs with administrator roles can change user passwords, unlock user accounts, and perform other functions.

How Can I Buy Content and Software from Apple?

Admins can get App Store licenses through Apple Business Manager, which is the first step toward acquiring apps and books (collectively referred to as "content") for an organization and delivering them to staff members. Using Apple Business Manager, download one or more content tokens, then transfer them to the Apple MDM server.

Administrators can create groups of devices using Apple MDM solutions, and each group is given a standard content mix. An important consideration when assessing an Apple MDM solution is how simple it is for administrators to form and modify these groups and dynamically shift devices between them. The ability to easily and automatically distribute app updates from the server is another feature that saves time.

Exist Any Recommendations to Replace Apple Business Manager?

It is simply not possible to have features like Automated Device Enrollment without Apple Business Manager as a base. However, small businesses also have the option to subscribe to the premium Apple Business Essentials service, which includes all the features of Apple Business Manager along with iCloud storage and AppleCare+ (which includes onsite repairs, round-the-clock phone support, and specialized training). Although Apple Business Essentials includes some MDM functionalities, an Apple MDM server is still required for all but the smallest enterprises.

Apple School Manager will be used in place of Apple Business Manager at educational establishments. Along with adding support for student information systems, classes as a type of user group, responsibilities for teachers and students, additional iCloud Drive space for student work, and other features, Apple School Manager builds upon the features of Apple Business Manager. Apple School Manager is free of cost, same like Apple Business Manager.

For the majority of enterprises, however, taking control of their fleet of Apple devices through the use of Apple Business Manager is the first step toward regulatory compliance and effective endpoint security. Apple Business Manager, the platform that businesses use to stay in contact with Apple and its resellers, collaborates closely with Apple MDM to provide customers with the Apple experience.

What Is the Price of Apple Business Manager?

Finally, and this is very important for Apple business users, there is no fee associated with using Apple Business Manager. All of its features and services are provided without charge. It is ready to use; all you need to do is create an account. It differs from Apple Business Essentials in a number of ways, this being just one.


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